Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/mac/McLuhan/MCLUHAN.DXR/08358_Field_TCGG T123.txt

Text File | 1996-04-10 | 1KB | 16 lines

pictures; they can be interpreted in the light of your experience.
Now, next we thought that if we are going to use these films
we’ve got to have some sort of process of education and we’ve
got to have some research. We found also some fascinating
things in this research process. We found that the film is, as
produced in the West, a very highly conventionalized piece of
symbolism although it looks very real. For instance, we found
that if you were telling a story about two men to an African
audience and one had finished his business and he went off the
edge of the screen, the audience wanted to know what had
happened to him; they didn’t accept that this was just the end
of him and that he was of no more interest in the story. They
wanted to know what happened to this fellow, and we had to
write stories that way, putting in a lot of material that wasn’t
to us necessary. We had to follow him along the street until he
took a natural turn—he mustn’t walk off the side of the screen,